Consulting Blog Template

Create a professional consulting blog with the MkDocs Material theme.

Deployment Steps

1. Install Dependencies: Ensure all packages are installed.

   pip install -r requirements-doc.txt

2. Run Locally: Start a local server to preview your site.

   mkdocs serve -w .

3. Deploy to GitHub Pages: Go live with:

   mkdocs gh-deploy

Tasks to Complete

• Customize mkdocs.yml with your site details.
• Update docs/index.md with your landing page info.
• Revise docs/services.md with your services.
• Set up Cal.com and update links in docs/index.md and docs/services.md.
• Add blog posts to docs/blog/posts/.

Crafting Effective Content

Value Equation

Maximize content value by addressing:

• Dream Outcome: Reader's goal
• Probability of Success: Likelihood of achieving it
• Time: Duration needed
• Effort: Work required

AIDA Framework

1. Attention: Capture interest
2. Interest: Engage with relevant info
3. Desire: Connect emotionally
4. Action: Prompt next steps

Landing Page Essentials

1. Hero Section: Benefit-driven headline, pain point subheadline, strong CTA.
2. Social Proof: Testimonials, case studies, credentials.
3. Value Proposition: Outcome statements, timeframes, effort, success indicators.

Tips for Success

• Test different versions and CTAs.
• Focus on clarity; avoid jargon.
• Build trust with specific results and testimonials.

Common Mistakes

• Focus on benefits, not features.
• Be specific, not vague.
• Provide social proof.
• Use strong CTAs.

Quick Start